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KW Default Solutions
Supercharge Your Home Sale With Dual Path Marketing
Maximize your home's visibility and sell faster with our innovative auction platform—now at no extra cost to sellers and listing agents nationwide.

What is Dual Path Marketing?
Dual Path Marketing is a real estate selling strategy developed by KW Default Solutions that simultaneously lists a property on the MLS and the Hubzu Auction Platform, exposing it to Hubzu's 2.6 million+ registered users at no additional cost to sellers or listing agents. The approach combines traditional MLS exposure with time-boxed competitive bidding to generate more demand and achieve faster, higher-value sales.
New Partnership
Introducing Our Powerful New Partnership
We're thrilled to announce our new relationship with the Hubzu Auction Platform, giving your listing unprecedented exposure through our exclusive Dual Path Marketing approach.
This partnership connects your property with Hubzu's network of over 2.6 million registered users—serious buyers actively looking for their next property investment. Best of all, this expanded marketing reach comes at absolutely no additional cost to you as a seller or listing agent.

Key Facts
  • Hubzu is an online real estate auction platform with over 2.6 million registered users as of 2025.
  • The KW Default Solutions–Hubzu partnership is available to sellers and listing agents in all 50 U.S. states.
  • The Hubzu Broker Affiliate Program charges no listing fee to sellers; costs are covered by a buyer's premium paid by the winning bidder.
The Power of Dual Path Marketing
Dual Path Marketing is a home-selling strategy that runs two parallel channels at the same time: a traditional MLS listing and a Hubzu online auction. Most sellers rely on one method. Dual Path Marketing uses both simultaneously, doubling exposure without doubling cost.
Traditional Listing Path
The traditional MLS listing path reaches local buyers through standard real estate channels.
  • MLS exposure and standard showing traffic
  • Open houses and private tours
  • Standard offer review and negotiation
Hubzu Auction Path
The Hubzu auction path reaches Hubzu's network of 2.6 million+ registered buyers through time-limited competitive bidding.
  • Mass buyer exposure to 2.6M+ registered users
  • Time-boxed bidding creating urgency
  • Transparent competitive price discovery
When both paths run simultaneously, they create competitive urgency. Buyers on the MLS see auction activity; auction bidders see traditional market interest. This cross-channel pressure often results in faster offers and higher final sale prices.
KW Default Solutions offers Dual Path Marketing through the Hubzu Broker Affiliate Program at no additional cost to sellers or listing agents. The buyer pays a buyer's premium, keeping the seller's net proceeds intact.
Key Benefits for Sellers
Expanded Exposure
Instantly reach millions of qualified buyers beyond traditional MLS listings. Your property gains visibility with Hubzu's 2.6 million+ registered users actively searching for properties.
Built-in Urgency
Auction timelines create natural deadlines that motivate buyers to act quickly, often resulting in faster sales compared to traditional listing methods.
Competitive Bidding
The transparent auction format encourages multiple buyers to compete, often driving the final price higher as bidders see real-time interest and adjust their offers.
Who Benefits From Signature Auctions?
Our innovative auction platform is designed to deliver superior outcomes for a variety of real estate players.
Motivated Sellers
Ideal for those seeking a quicker, more efficient sale with transparent pricing and reduced contingencies.
Unique Property Owners
Perfect for homes with special features or high demand, where competitive bidding can unlock true market value.
Savvy Listing Agents
Expand your client services with an exclusive marketing edge, offering unparalleled exposure and efficient sales processes.
Who Benefits From Signature Auctions?
For Home Sellers
  • Access to millions of additional potential buyers
  • Faster sale timeline with defined auction periods
  • Competitive bidding environment to maximize value
  • No contingencies or inspection surprises after auction
  • Certainty of closing with pre-qualified buyers
For Listing Agents
  • Differentiated listing presentation to win more clients
  • Increased property visibility and marketing reach
  • Shorter selling cycles to improve productivity
  • Less time spent on lengthy negotiations
  • Higher client satisfaction from innovative approach

Available Nationwide: Our Signature Auction program operates in all 50 states, making it accessible to sellers and agents regardless of location.
How The Signature Auction Process Works
The Signature Auction process has five steps, from initial property evaluation to final closing. Each step runs across both the MLS and Hubzu platforms simultaneously, ensuring maximum buyer exposure throughout the entire sale timeline.
Step 1 — Property Evaluation: A KW Default Solutions agent assesses the property's market value, condition, and auction suitability to determine the optimal reserve price and listing strategy.
Step 2 — Dual Listing Setup: The property is listed simultaneously on the MLS and the Hubzu Auction Platform, activating both buyer channels from day one.
Step 3 — Marketing Campaign: Hubzu syndicates the listing to Realtor.com, Trulia, and other major portals, while running targeted email campaigns, display ads, and social media promotion to Hubzu's 2.6 million+ registered users.
Step 4 — Bidding Period: Verified, pre-qualified buyers submit competitive bids through Hubzu.com during a defined auction window, creating transparent price discovery and urgency.
Step 5 — Acceptance and Closing: The seller reviews bids at the close of the auction period, accepts the best offer, and proceeds with a streamlined closing with a pre-qualified buyer.
Proven Results
Real Results From Real Sellers
7-9
Bids Per Property
Properties listed through the Hubzu Signature Auction program receive an average of 7–9 competitive bids, compared to 3–4 offers on a standard MLS listing.
287K+
Properties Sold
More than 287,000 properties have been successfully sold on the Hubzu platform.
104%
Of Asking Price
When competitive bidding occurs, the average final sale price reaches 104% of the original asking price.
"The Signature Auction program gave our listing incredible exposure. We had multiple bidders competing and sold for $35,000 above what we initially expected. The process was smooth and much faster than we anticipated." — Michael & Jennifer T., California home sellers
Source: Hubzu platform data, KW Default Solutions Signature Auction program.
The Signature Homes Path to Success
Explore a seamless approach to selling properties with nationwide reach and competitive bidding.

Quick Facts
  • The Hubzu platform syndicates listings to Realtor.com, Trulia, and other major real estate portals in addition to its own 2.6M+ user network.
  • All Hubzu auction bidders must complete identity and financial verification before placing bids, ensuring only pre-qualified buyers participate.
  • The buyer's premium model means sellers pay zero additional fees to access Hubzu's full marketing network through the Broker Affiliate Program.
Cost-Free for Sellers
Unlike other platforms, listing your property on Hubzu through the Hubzu Broker Affiliate Program doesn't cost you a dime. The buyer pays a buyer's premium, making it a cost-free option to maximize your property's exposure.
Nationwide Reach
Your listing is syndicated across Hubzu's platform, direct and email marketing, Realtor.com, Trulia, Realtor.com, and other channels—plus display ads, search engine marketing, and social media promotion.
Pre-Qualified Buyers
All Hubzu auction participants must complete verification steps before bidding, ensuring only serious, qualified buyers compete for your property.
Key Terms: Real Estate Auction Marketing Glossary
Understanding the terminology used in auction-based real estate marketing helps sellers, buyers, and agents make informed decisions. The following definitions are used throughout this site and reflect standard industry usage as applied by KW Default Solutions and the Hubzu Broker Affiliate Program.
Dual Path Marketing
A real estate selling strategy that simultaneously lists a property on the MLS and the Hubzu Auction Platform. The approach exposes the property to both traditional buyers and Hubzu's 2.6 million+ registered users without additional cost to the seller.
Hubzu Auction Platform
An online real estate auction marketplace operated by Hubzu with over 2.6 million registered users as of 2025. Hubzu specializes in distressed, bank-owned, and seller-listed properties sold through transparent, time-boxed competitive bidding.
Buyer's Premium
An additional fee paid by the winning bidder on top of their final bid price, used to cover the auction platform's costs. In the Hubzu Broker Affiliate Program, the buyer's premium means sellers pay zero additional fees to access Hubzu's marketing network.
Signature Auction Program
KW Default Solutions' branded implementation of Dual Path Marketing, combining MLS listing with Hubzu auction exposure. The program is available nationwide and is managed end-to-end by the KW Default Solutions team.
Hubzu Broker Affiliate Program
A formal partnership between Hubzu and licensed real estate brokers that allows agents to list client properties on the Hubzu platform at no cost to the seller. Participating brokers gain access to Hubzu's full marketing syndication and buyer network.
Reserve Price
The minimum sale price a seller is willing to accept in an auction. If bidding does not reach the reserve price, the seller is not obligated to sell, protecting sellers from below-market outcomes.

For questions about any of these terms or how they apply to your property, contact Joe Iuliucci at 888-980-9820 or joe.iuliucci@kw.com.
Frequently Asked Questions
Below are the most common questions home sellers and listing agents ask about the Signature Auction program and Dual Path Marketing. Each answer is written to give you a direct, complete response.
Is there an additional fee for the auction service?
No — the Signature Auction program costs sellers and listing agents nothing extra. Hubzu's platform costs are covered by a buyer's premium paid by the winning bidder, so the seller's net proceeds are not reduced.
What if I receive a traditional offer I want to accept?
Sellers can review and accept traditional offers at any point during the auction period. All offers are submitted as bids through Hubzu.com; at the end of each auction window, the seller can accept, counter, or request highest and best from all parties.
Are auction buyers pre-qualified?
Yes — all Hubzu auction participants must complete identity and financial verification before placing any bids. This ensures only serious, qualified buyers compete for your property, reducing the risk of failed transactions.
What types of properties work best?
Dual Path Marketing works well for most residential properties, from entry-level starter homes to high-end luxury estates. It is especially effective for unique or high-demand properties where competitive bidding can unlock true market value beyond what a standard MLS listing achieves.
What is the Hubzu Broker Affiliate Program?
The Hubzu Broker Affiliate Program is a formal partnership between Hubzu and licensed real estate brokers that allows agents to list client properties on the Hubzu auction platform at no cost to the seller. Participating agents gain access to Hubzu's 2.6 million+ registered users and full marketing syndication without charging sellers additional fees.
How does Dual Path Marketing differ from a traditional auction?
Traditional auctions replace the MLS listing entirely, limiting exposure to auction-only buyers. Dual Path Marketing runs both a standard MLS listing and a Hubzu auction simultaneously, so sellers reach both conventional buyers and Hubzu's 2.6 million+ registered users at the same time — without sacrificing either channel.
How long does the Hubzu auction period last?
Hubzu auction periods are time-boxed, meaning they run for a defined window that creates urgency among buyers. The specific duration is set during the Dual Listing Setup phase and is communicated clearly to all parties before the auction begins.
Is the Signature Auction program available in my state?
Yes — the Signature Auction program through KW Default Solutions and the Hubzu Broker Affiliate Program is available to sellers and listing agents in all 50 U.S. states. Contact Joe Iuliucci at 888-980-9820 or joe.iuliucci@kw.com to get started.
What Makes Our Approach Different
KW Default Solutions is a Keller Williams Realty team led by Joe Iuliucci, a licensed real estate agent in California (License #CA 01902710) and Nevada (License #B0049613.LLC) with expertise in auction-based real estate marketing. The team's Dual Path Marketing approach is distinct from standard auction services in three key ways:
Not Just Another Auction
Most auction services require sellers to abandon their MLS listing. KW Default Solutions' Dual Path Marketing does not — it enhances the existing MLS listing with simultaneous Hubzu auction exposure. Unlike typical auction services that replace traditional methods, our Dual Path Marketing enhances your standard listing with additional auction exposure—giving you the best of both worlds.
Zero Risk, All Reward
Sellers pay no additional fees to access the Hubzu auction channel. The buyer's premium model means the winning bidder covers Hubzu's platform costs, not the seller. With no additional costs and complete control throughout the process, sellers gain expanded marketing reach with absolutely no downside.
Full Service Support
KW Default Solutions manages both the MLS listing and the Hubzu auction process end-to-end, including marketing, buyer verification coordination, bid review, and closing support. Our team handles all aspects of both marketing paths, providing comprehensive service and expert guidance from listing through closing.

About KW Default Solutions: KW Default Solutions is a specialized real estate team within Keller Williams Realty, operating nationwide with deep expertise in distressed property sales, auction marketing, and the Hubzu Broker Affiliate Program. Contact: 888-980-9820 | joe.iuliucci@kw.com
Ready to Supercharge Your Listing?
KW Default Solutions, a Keller Williams Realty team led by Joe Iuliucci, offers the Signature Auction program to home sellers and listing agents nationwide. The program combines traditional MLS marketing with Hubzu's online auction platform to maximize buyer exposure and achieve faster, higher-value sales — at no additional cost to sellers.
Call Us Today
Speak directly with our team: 888-980-9820
Email Us
Send your questions anytime: joe.iuliucci@kw.com
Schedule a Consultation
Book a personalized strategy session to evaluate your property's potential in our Signature Auction program.
Why Contact Us? Joe Iuliucci and the KW Default Solutions team have direct experience with the Hubzu Broker Affiliate Program and specialize in Dual Path Marketing for residential real estate. Whether you are selling a starter home, a luxury property, or a distressed asset, the team can evaluate your property's auction potential and guide you through every step of the process.
Find Your Next Property at Auction
KW Default Solutions also helps buyers access distressed properties — including foreclosures, bank-owned (REO) homes, HUD listings, and CWCOT FHA-backed properties — through the Hubzu auction platform. These properties are often available below market value and are listed with transparent pricing and pre-qualification requirements.
Below Market Value
Access high-potential distressed properties including foreclosures, REO, and HUD listings at competitive price points.
Pre-Qualified Listings
Browse curated Hubzu showcases and CWCOT FHA-backed properties designed for both savvy investors and owner-occupants.
Timely Alerts
Stay ahead of the competition by getting notified of new auction properties before they hit the open market.
About the Expert: Joe Iuliucci & KW Default Solutions
Who We Are
KW Default Solutions is a specialized real estate team operating within Keller Williams Realty, one of the largest real estate franchises in the United States. The team is led by Joe Iuliucci, a licensed real estate professional with active licenses in California (License #CA 01902710) and Nevada (License #B0049613.LLC).
Our Expertise
The KW Default Solutions team specializes in three core areas: auction-based real estate marketing through the Hubzu Broker Affiliate Program, distressed property sales including foreclosures and REO assets, and Dual Path Marketing strategies that combine MLS and auction exposure for residential sellers nationwide.
Why Trust Us
KW Default Solutions has direct, hands-on experience managing Signature Auction listings from initial property evaluation through closing. The team works with sellers, listing agents, and buyers across all 50 U.S. states, providing end-to-end support for both the MLS and Hubzu auction channels.
📞 888-980-9820 | ✉️ joe.iuliucci@kw.com | 🌐 Keller Williams Realty — The Iuliucci Team
20+
Years
Combined real estate experience
50
States
Nationwide program availability
287K+
Properties Sold
on Hubzu platform
Joe Iuliucci
Joe Iuliucci is a licensed real estate agent with Keller Williams Realty, operating as The Iuliucci Team. He holds California license #CA 01902710 and Nevada license #B0049613.LLC. Joe specializes in Dual Path Marketing through the KW Default Solutions–Hubzu partnership, helping home sellers across the United States access auction-based marketing at no additional cost. He can be reached at 888-980-9820 or joe.iuliucci@kw.com.
Keller Williams Realty — The Iuliucci Team
License #: CA 01902710, NV B0049613.LLC
📞 888-980-9820 ✉️ joe.iuliucci@kw.com
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